OIA Ads Features
Clearer visibility into everything happening in your ad account
Analytics and monitoring tools that help you know what's working in your ad account and where the best optimization opportunities are.
Get StartedA dashboard that brings together your key metrics
Track your ad account's performance without reading lengthy reports or navigating between multiple screens.
- Spend
- Results
- Cost per result
- Click-through rate (CTR)
- Comparison with the previous period
- Daily performance trend
- Filter by status and date range
- Identify which campaigns are actually working
- Spot active ads with no delivery
- Compare performance across ads
- Jump straight into the right item's details
Campaign and ad analysis
Move from the big picture to the details of every campaign and ad, and see which items are delivering results and which need review.
Alerts built on real data
The platform flags situations worth reviewing, explaining the reason and the underlying figures.
Rising cost per result
Spend with no results
Active ad with no impressions
Declining results
Outdated data or failed sync
Opportunities to help you improve performance
OIA Ads highlights ads and campaigns showing promising performance, along with sample size and the period used, before drawing any conclusions.
Ad and creative analysis
Review your creative's performance and get a simplified analysis to help you improve the message, headline, and design. The decision and execution remain yours inside your Meta account.
An advertising advisor that understands your account
Ask questions about your ad account and get answers tied to your data and business settings, instead of generic advice.
Built for anyone who wants clarity on their ads
E-commerce store owners
Businesses and service providers
Marketers and campaign managers
Agencies managing ad accounts